Institution: Vanderbilt University
Start Date: July 2, 2018
The Vanderbilt University is inviting the applicants for its free online course named as “Understanding the Music Business: What is Music Worth?” The course encourages students to think critically and entrepreneurially about the future of music.
In this course, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. This course will examine the music industry in the United States with the unique perspective. The course will begin on July 2, 2018.
- Duration: 7 weeks
- Subject: Music and Art
- Institution: Vanderbilt University
- Languages: English
- Price: Free
- Session: Begins on July 2, 2018
- Requirement: None
- Certificate Available: Yes
Who Developed the Course
Vanderbilt University, located in Nashville, Tenn… is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.
No specific knowledge or education background is assumed for the free online course. Anyone can apply for this course.
Where Could This Lead You
After completing this course, you can apply for jobs in the given fields:
- Music Educator
- Vocal Music Teacher
- Associate Music Research
Get Extra Benefits
If you pay $29 USD for this course,
- You will have access to all of the features and content you need to earn a Course Certificate.
- If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page – from there, you can print your Certificate or add it to your LinkedIn profile.
- Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
How to Join This Course
You can register yourself here
- WEEK 1
Recording & Record Labels, Part 1: Part 1 of this module will cover the basics of audio recording. You’ll learn about the pros and cons of home vs. studio recording, hear perspectives from both home and professional studio owners, and learn about different jobs and roles in recording environments.
- WEEK 2
Recording & Record Labels, Part 2: Week 2 of the Recording & Record Labels module considers questions about education and the music business, reviews the history of audio formats with an on-location visit to a popular music archive, and outlines the differences between major and independent record labels.
- WEEK 3
Copyright & Publishing: In this module, learners will wade into the complicated world of music copyright and publishing. Interviews with an executive from a performing rights organization and another music school dean with a background in publishing and intellectual property rights will help to decipher the world of publishing- and sound recording-related royalties and the question of public domain.
- WEEK 4
Media: The subjects in this segment – PR, publicity, marketing, social media, radio, and streaming services – could all come under the heading “Getting the Word Out”, or “Cutting Through The Noise.” You will learn how innovations in technology are changing the means by which audiences connect with music, and you will consider the ways that innovation causes controversy within the music industry.
- WEEK 5
Live Performance: Live performance has become a crucial component of many musicians’ careers in an era when many traditional income streams for musicians are shrinking. This module will take a look at the team of people who work with an artist doing strategy and planning (i.e., managers and agents) and people who travel with the artist on the road.
- WEEK 6
New Models, Trends & Strategies: Upheaval in many sectors of the music industry – much of it brought by the digital revolution – has led innovative people on both the business and artistic sides of the industry to do business in new ways. You will learn about opportunities for entrepreneurialism that come with technological advances.
- WEEK 7
Wrapping Up: Wrapping up discussions, quizzes, and final breaking news analysis
By the end of this course, you will able to…
- Think critically and entrepreneurially about the future of music.
Who Will You Learn With?
- Jen Gunderman: Assistant Professor at Vanderbilt University
- Importance of Course: At the end of this course you will understand the basic structure and mechanisms of today’s music industry.
- Importance of Certificate: By the Certificate of Achievement you will be able to prove your success when applying for jobs or courses. You can display it on your LinkedIn or CV.
For more information about the course, you may visit the Website.Apply Now