Free Online Course on Film Distribution: Connecting Films with Audiences

Free Online Course on Film Distribution
Certificate fee scholarship is available for this course.

Institution:  Film Distributors’ Association Ltd
Start Date: Available now

Discover how your favorite films make through this free online course named “Film Distribution: Connecting Films with Audiences”, provided by Film Distributors’ Association Ltd. This course is aimed at anyone interested in the world of film and film distribution.

In this online course, you’ll discover the ways in which films make their way to cinemas and beyond through the film distribution process. You’ll find out how film distributors play a pivotal role in connecting films with audiences. This course is ongoing.

Course Summary

  • Duration: 4 weeks
  • Commitment: 3 hours
  • Subject: Creative Arts & Media
  • Institution: Film Distributors’ Association Ltd.
  • Languages: English
  • Price: Free
  • Session: Available now
  • Requirement: None
  • Certificate Available: Yes

Who Developed the Course

Film Distributors’ Association Ltd. (FDA) is the trade body for theatrical film distributors in the UK – the companies that release films for UK cinema audiences.

Target Audience

This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.

Where Could This Lead You

After completing this course, you can apply for jobs in the given fields:

  • Film Distributor

Get Extra Benefits

Get a verified certificate to highlight the knowledge and skills you acquire ($59)

  • Official and approved-Get a certificate with the logo of the institution and the signature of a professor to show your achievements and increase your professional prospects
  • Easy to share-Add the certificate to your résumé or resume, or publish it directly on LinkedIn
  • Proven motivational measure-Give yourself an additional stimulus to complete the course

How to Join This Course

  • You can register yourself here.
  • You can use the hashtag #FLFilmDistribution to talk about this course on social media.

Course Format

In this course, you will cover the following topics:

  • Who the target audience(s) for a film will be. The many considerations include comparison with recent films of a similar genre. Defining the target audience will affect the ‘when’ and ‘how’ of the marketing campaign.
  • How distributors will advertise and promote the film and how much to spend on these activities.
  • When the film will open in cinemas – the distributor will carefully track the competitors’ release schedules, as well as all sorts of wider public/media events, aiming to ensure that they do not go head to head with similar types of film or major distractions for the target audience.
  • What sets this film apart from all the other films on release at around the same time? Distributors look for a film’s ‘selling points’ – its stars, director, genre, awards/nominations, based on a bestselling book or game, and more.

Learning Outcomes

By the end of the course, you’ll be able to:

  • Apply their own experiences of film consumption to the methods of film distribution.
  • Identify the key decisions made in the distribution business process, and gain a greater understanding of how the UK film business operates.
  • Compare the ways in which different types of films are distributed in the UK.
  • Discuss the apparent effectiveness of different types of film campaigns.
  • Reflect on the various ways in which audiences consume films and investigate the effects that the experience of consumption has on the mode of consumption.
  • Explore the different ways in which films are brought to the attention of potential audiences – the differences between advertising and promotion.

Who Will You Learn With?

Ian Wall: Director of Education at the Film Space


  • Importance of Course: You will get an introduction to how the UK film business works.
  • Importance of Certificate: By the Certificate of Achievement you will be able to prove your success when applying for jobs or courses. You can display it on your LinkedIn or CV.

Detailed Information

For more information about the course, you may visit the Website.

Apply Now


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