Free Online Course on Drug Commercialization

Free Online Course on Drug Commercialization
Certificate fee scholarship is available for this course.

Institution: University of California San Diego
Start Date: July 2, 2018

The University of California San Diego is offering a free online course entitled as “Drug Commercialization”.This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry.

This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. The course will start on July 2, 2018.

Course Summary

  • Duration: 4 weeks
  • Commitment : 3-4 hours/week
  • Subject:  Pharmacy
  • Institution:  The University of California San Diego
  • Languages:  English
  • Price: Free
  • Session: Starts on July 2, 2018
  • Requirement: None
  • Certificate Available: Yes

Who Developed the Course

  The University of California San Diego is the seventh oldest of the 10 University of California campuses and offers over 200 undergraduate and graduate degree programs, enrolling about 22,700 undergraduate and 6,300 graduate students.

Target Audience

This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.

Where Could This Lead You

 After successfully completing the course you can build your career in the following:

  • Senior Clinical Research Associate
  • Chemist
  • CommercializationOfficer
  • Senior Financial Analyst

Get Extra Benefits

If you pay  ₹2,605 for this course,

  • You will have to access to all of the features content you need to earn a course certificate.
  • If you complete the course successfully, your electronic certificate will be added to your accomplishment page- from there, you can print your certificate or add it to your LinkedIn profile. Note that the course certificate does not represent official academic credit from the partner institute offering the course.

How to Join This Course

To join this free online course you may register here.

Course Format


  • Pharmacoeconomics in Drug Development, Jan Hirsch, Ph.D.
  • 5 videos, 2 readings
  • Intellectual Property Strategy & BioSimilars, Williams Ettouati, Pharm.D.
  • 5 videos, 2 readings


  • Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.
  • 6 videos, 1 reading
  • Managed Markets and Sales Strategy, Doral Fredericks, Pharm.D., MBA
  • 5 videos, 1 reading


  • Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.
  • 3 videos, 1 reading
  • Business Models and Portfolio Management
  • 5 videos, 1 reading


  • Academic-Industry partnership “Various models, Various outcomes”, Remi Brouard, M.D.
  • 6 videos, 1 reading
  • From Startup to Success in Biotech, Barry Quart, Pharm.D.
  • 5 videos, 2 readings

Learning Outcomes

  • the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients
  • This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments
  • Promotional material and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist, and nurses.

Who Will You Learn With

  • Joseph D. Ma: J Associate Professor of Clinical Pharmacy at the University of California, San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences
  • Williams S. Ettouati, Pharm.D.:   Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.


  • Importance of Course: You will highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the marketplace.
  • Importance of Certificate: By the Certificate of Achievement, you will be able to prove your success when applying for jobs or courses. You can display it on your LinkedIn or CV.

Detailed Information

For more information about the course, you may visit the Website.

Apply Now


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