Free Online Course on Marketing Management

Free Online Course on Marketing Management
Certificate fee scholarship is available for this course.

Institution: Indian Institute of Management Bangalore
Start Date: At your own pace

The Indian Institute of Management, Bangalore offers you a free online course named as “Marketing Management”. You will learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Marketing is the only distinguishing and unique function of the business. There is only one valid definition of business purpose and that is to create a customer.  You may join the course at your own pace.

Course Summary

  • Duration: 9 weeks
  • Commitment: 2 to 4 hours per week
  • Subject:  Business & Management
  • Institution: Indian Institute of Management Bangalore
  • Languages: English
  • Price: Free
  • Session:  At your own pace
  • Requirement: None
  • Certificate Available: Yes

Who Developed the Course

Established in 1973, the Indian Institute of Management, Bangalore is one of the top management schools in India. They build leaders through holistic, transformative and innovative education.

Target Audience

There are no special requirements to take this course.

Where Could This Lead You

After successfully completing the course you can build your career in the following:

  1. DigitalMarketing Manager
  2. senior marketing Manager
  3. AssistantMarketing Manager
  4. Sales &Marketing Manager

Get Extra Benefits

Get a verified certificate to highlight the knowledge and skills you acquire (₹ 10324 INR)

  • Official and approved-Get a certificate with the logo of the institution and the signature of a professor to show your achievements and increase your professional prospects
  • Easy to share-Add the certificate to your résumé or resume, or publish it directly on LinkedIn
  • Proven motivational measure-Give yourself an additional stimulus to complete the course

How to Join This Course

You can register yourself here.

Learning Outcomes

By the ending of this course you will be able to:

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation, and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place, and promotion

 Who Will You Learn With

  • Ashis Mishra: Faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB).


  • Importance of Course: Marketing is a complex mechanism involving many people in one form or the other. The major marketing functions are buying, selling, financing, transport, warehousing, risk bearing, and standardization, etc.
  • Importance of Certificate: By the Certificate of Achievement you will be able to prove your success when applying for jobs or courses. You can display it on your LinkedIn or CV.

Detailed Information 

For more information about the course, you may visit the Website.

Apply Now


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